July 1, 2024

Aditi Mascarenhas

Analyst 2.0: How is AI Changing the Role of Data Analysts

The future belongs to those who forge a symbiotic relationship between Human Ingenuity and Machine Intelligence

Table of contents

Introduction

Think about your last big project: you’re drowning in spreadsheets, your day is filled with repetitive tasks, hours spent on data cleaning, and the frustration of manual processes. What if AI could take those off your plate, freeing you up to focus on what you do best?

In the digital renaissance, data analysts are the new explorers. And they just got the greatest upgrade with the new improvements and capabilities of AI. 

With AI, data analysts can now navigate through vast datasets with unprecedented precision, uncovering hidden patterns and insights that were previously out of reach. This powerful combination is revolutionising the field, enabling analysts to drive more informed and impactful business decisions.
Before you ask the dreaded question in a terrified breath, let’s get it out of the way- Is this a prelude to data analysts becoming obsolete? 

Breathe easy- Not at all. 

But!

Now, data analysts must step out of their usual role and fortify themselves with the power of AI-driven tools to become more efficient, effective and valuable in their positions. 
If you are an analyst sans AI, buckle up-  it is time to evolve into Analyst 2.0. 

What brought on the need for AI-fortified Analysts?

The data landscape has transformed dramatically in recent years, giving rise to a pressing need for analysts to embrace AI and evolve their skill sets. At the core of this transformation are three key factors driving the requirement for AI-augmented analysis.

VOLUME

Firstly, the sheer volume and variety of data that organisations now grapple with has exploded (thank you, Moore’s Law and the Big Data Revolution). The proliferation of IoT devices, widespread social media usage, and the digitisation of business processes means enterprises are inundated with massive, heterogeneous datasets on a daily basis. 

Traditional analytical methods and tooling simply cannot keep pace with this exponential data growth. AI, however, excels at processing and deriving value from large, diverse data pools through techniques like natural language processing, computer vision, and advanced machine learning algorithms.

Consider a company like Walmart for example. The retail giant manages petabytes of transactional data every day. AI-driven data lakes enable them to store, manage and analyse this data efficiently, ensuring timely and accurate insights for inventory and supply-chain management.

COMPLEXITY

Secondly, the complexity of modern data formats demands more sophisticated analytical capabilities. (Here’s an interesting article exploring it further) 

While structured data from databases was once the norm, today's data comes in myriad semi-structured and unstructured forms like server logs, social media text, sensor outputs, and multimedia content. 

Conventional analytics tools were not designed to handle such complexity. In contrast, AI models can ingest, process, and extract insights from any data type, structured or unstructured, eliminating the need for extensive manual preprocessing.

IBM Watson, for example, uses natural language processing (NLP) to analyse unstructured data from social media, extracting insights about customer sentiment and preferences that traditional methods might miss.

DECISION AGILITY

Finally, businesses are clamouring for real-time insights and predictions to drive agile decision-making. Traditional batch processing methods are too sluggish to meet the demand for instantaneous analysis of rapidly evolving data streams. 

AI, powered by scalable cloud infrastructure, can continuously monitor and process data as it's generated, identifying patterns and surfacing critical insights the moment they appear. 

This real-time analytical capability is game-changing for use cases like fraud detection, predictive maintenance, and dynamic pricing optimisation.

In the face of these data tsunamis and pressing business needs, human analysts simply cannot go it alone. They require the augmented capabilities that AI provides to efficiently navigate today's data realities and unlock deeper insights that drive organisational success.

These data challenges can be addressed using AI-powered tools like Akaike’s BYOB (Build Your Own Brain) that automate the process of data cleaning and preparation, reducing the time analysts spend on these tedious tasks by up to 90%. 

Its machine learning models can ingest data of any kind - databases, logs, social media, IoT sensors - and automatically wrangle it into an analysis-ready state. This lets analysts focus on higher-value analysis rather than mundane data wrangling.

Benefits of Empowering Analysts with AI Tools

With AI as a co-pilot, analysts can explore data in ways that were previously impossible. AI algorithms can rapidly identify complex patterns, correlations, and anomalies that may be hidden within massive datasets. This enables analysts to uncover deeper insights, make more accurate predictions, and drive better-informed decision-making across the organisation.

One of the key advantages of AI for analysts is its ability to handle a wide variety of data types and formats. From structured databases to unstructured text, images, and video, AI can process and make sense of it all. This is particularly valuable in today's data landscape, where information comes from diverse sources like IoT sensors, social media, and customer interactions.

AI is also revolutionising data visualisation, enabling analysts to create dynamic, interactive dashboards and reports that bring data to life. With AI-powered visualisation tools, analysts can easily identify trends, outliers, and key drivers, and communicate their findings in a clear, compelling manner.

Reaping the Rewards of AI-Augmented Analysis

By empowering analysts with AI capabilities, organisations can reap substantial rewards in efficiency, predictive power, visualisation, decision intelligence, and risk mitigation.

Enhanced Efficiency

AI automates numerous repetitive, tedious tasks that have conventionally bogged down analysts. Everything from data cleaning and preparation to exploratory analysis and predictive modelling can be streamlined through AI-driven automation. 

Platforms like Alteryx Designer Cloud’s AI-driven data preparation solution can reduce time spent on data wrangling by up to 90%, liberating analysts to concentrate on higher-value work.

Improved Predictive Capabilities 

Traditional statistical techniques often struggle to capture the complex, non-linear relationships found in today's high-dimensional data. AI and machine learning models with their neural networks and ensemble methods are designed to identify these intricate patterns, use dimension reduction algorithms etc. to yield significantly improved predictive accuracy. 

This enhanced foresight is game-changing for use cases like predictive maintenance, where AI can analyse sensor data and anticipate equipment failures before they occur, saving companies millions in avoided downtime costs.

Superior Data visualisation

Static charts and graphs are relics of the past. AI turns data visualisations into rich, interactive experiences that quickly surface key insights. Advanced techniques allow visualisations to dynamically adapt based on user inputs, reveal root causes behind outliers, and automatically generate natural language explanations – all powered by AI. 

Data-Driven Decision Intelligence

AI doesn't just find patterns – it recommends actions. AI models can analyse scenarios and directly prescribe optimal courses of action, whether it's the ideal pricing strategy, inventory policy, or marketing budget allocation. 

For Example, with our flagship product BYOB, analysts can get proactive insights and actionable recommendations. This decision-making capability allows analysts to drive tangible business impact.

Proactive Risk Monitoring

With AI acting as a tireless sentinel, analysts can continuously monitor all incoming data streams for anomalies and potential risks like fraud, cyber threats, process breakdowns, and more. 

AI security solutions like Darktrace use machine learning to rapidly detect and respond to threats in real time, significantly reducing breach risk. This proactive risk surveillance enables organisations to get ahead of disruptive events before they escalate.

Empowering Non-Technical Users

AI is also democratising data access by creating more user-friendly analytical tools that don't require deep technical skills. You no longer need to get your hands dirty with code or spreadsheets, you can just converse with your data. 

By harnessing these powerful AI capabilities, analysts can drive immense value through accelerated time-to-insight, superior predictive abilities, more impactful data storytelling, better-informed strategies, proactive risk mitigation, and a more comprehensive data-driven mindset throughout the organisation.

What does it mean to become an “Analyst 2.0”?

For analysts, the rise of AI represents a pivotal juncture– one that necessitates a fundamental shift in mindset, capabilities, and approach. No longer can analysts rely solely on traditional methods; they must evolve into "Analyst 2.0" to thrive in this new era of AI-augmented analysis. 

But what does this transformation entail?

Data Literacy

At its core, the transition to Analyst 2.0 requires building AI and Data Literacy as a foundational skill set. While analysts have long been well-versed in statistics, SQL, and visualisation tools, they must now develop complementary expertise in AI technologies and data engineering principles. This includes understanding concepts like machine learning algorithms, neural networks, training/test sets, feature engineering, model tuning, and AI development lifecycles.

However, Analyst 2.0 isn't about entirely replacing the old with the new. Rather, it's about forging a hybrid analytical toolkit that melds conventional methods with advanced AI capabilities. 

Versatility 

The goal is to create a versatile analyst able to confidently apply the right tool and technique for any analytical need, whether leveraging SQL for straightforward queries or standing up deep learning models for complex pattern recognition tasks.

Efficiency and Automation 

A key mindset shift for Analyst 2.0 is moving away from manual processes toward an automation-centric approach. By embracing AI to handle data preparation, exploratory analysis, modelling, and continuous monitoring, analysts can reserve their efforts for higher-order cognitive work like designing the overall analytical strategy, extracting nuanced insights, and driving impactful recommendations.

Tools like BYOB will be critical for the Analyst 2.0. Its intuitive chat interface allows analysts to simply ask follow-up questions about data and receive instant, AI-generated answers. This seamless interaction enhances analysts' exploratory capabilities. Additionally, BYOB's workflow integration ensures AI augmentation is embedded directly into existing analytical processes for smooth operations.

Communication (with AI and Humans)

Success as an Analyst 2.0 hinges on developing exceptional communication abilities (both with your AI models and your stakeholders). As AI plays an increasingly central role in analytics and decision-making, analysts must be able to clearly articulate how AI models function, interpret their outputs for non-technical stakeholders, and build trust in AI-driven recommendations. Data storytelling prowess becomes essential.

Domain Expertise

Finally, domain expertise remains paramount for the Analyst 2.0. While AI models are adept at finding patterns, human analysts must supply the critical context and subject matter understanding required to translate those patterns into actionable, relevant insights aligned with business objectives.

In essence, becoming an Analyst 2.0 is about forging a potent union of human and machine capabilities. It's about leveraging AI as a force multiplier that amplifies the analyst's skills rather than replaces them. Those who can strike this balance will be extraordinarily well-equipped to navigate the data-driven landscape and cement their indispensable strategic value.

BYOB also offers company-specific customisations using the data, schema, internal code, business context, internal lingo and industry knowledge to curate an AI assistant that is very specific to your context and needs. 

A Quick Comparison Between Analyst 1.0 and Analyst 2.0

Aspect

Analyst 1.0

Analyst 2.0

Data Handling

Struggles with large, diverse data sets.

Efficiently manages vast, heterogeneous datasets using AI tools.

Data Types

Primarily deals with structured data.

Handles structured, semi-structured, and unstructured data.

Analytical Tasks

Engages in repetitive tasks like data cleaning.

AI automates mundane tasks, allowing focus on higher-level analysis.

Analytical Tools

Uses traditional tools and methods.

Utilizes advanced AI tools and methods, like machine learning and NLP.

Insight Generation

Limited by manual processes and slower batch processing.

Employs real-time analysis for immediate insights and decisions.

Decision Making

Relies on traditional statistical techniques.

Uses AI-driven predictive models and recommendations.

Efficiency

Often bogged down by manual data preparation.

Achieves up to 90% reduction in time spent on data wrangling.

Risk Monitoring

Less proactive, mainly reactive.

Continuously monitors data streams for anomalies and risks using AI.

Skill Set

Familiar with statistics, SQL, basic visualisation.

In addition to Analyst 1.0 skills, requires AI and data literacy, an understanding of AI technologies.

Conclusion

The future belongs to the "Analysts 2.0" - those who forge a symbiotic relationship between human expertise and artificial intelligence. By combining their domain knowledge with AI's computational muscle and pattern recognition prowess, they will unlock realms of insight previously out of reach.

Those who adapt to this new paradigm will be extraordinarily well-equipped to elevate their craft and cement their strategic value within their organisations. With cutting-edge AI tools like BYOB as force-multipliers, Analysts 2.0 will drive accelerated time-to-insight, superior predictive abilities, more compelling data storytelling, and better-informed decision intelligence.

The bottom line is - AI like BYOB's advanced analytics capabilities will make your job as an analyst both easier and more interesting by automating tedious tasks and enhancing analytical power.

If you’re eager to thrive in this new era, the path forward is clear: Embrace innovative AI solutions such as BYOB that augment your human ingenuity with machine intelligence.

Aditi Mascarenhas
Aditi Mascarenhas